Importance of Link Building in SEO

Link Building is a process of Search Engine Optimization. It is made up of two words: Link + Building. A link is an URL or hyperlink, which is similar to Anchor Text. Users can navigate between web pages using a hyperlink. Link Building is the process of acquiring links from other websites that lead to our website so users can read, watch or listen to related posts or videos. It is the process of linking pages on your website to other websites or vice versa. If you own a real estate website, you could interlink websites that provide commercial or housing loans. Link Building is the process. This is the practice of promoting your website on other websites.

Why Link Building is required:

Link Building is the process of increasing traffic to your website. It also helps to place your site at the top of search engines. Google, Yahoo Bing Baidu and other search engines are available. Search engines crawl the internet using links. Search engines will first crawl links between pages on your site, and then crawl links between other websites.

Crawling is the process by which Google retrieves a website’s entire page. Crawler, or Spider software is used to accomplish this. Google’s algorithms, which are constantly evolving and complex, determine the ranking of a site. In general, the higher your ranking in search engine results, the greater the number of high-quality sites that link to you. Wikipedia is a good example. Wikipedia is always at the top of search engines because it has so many links on every page.

How do you get other websites to link to your site

You can use a few link building techniques to get other websites to link back to you:

  • Content Promotion & Creation – Content creation is a powerful tool. Content should be unique, natural, and simple. Content should be written in your own words. Contents should flow so that people understand. Then, people will naturally link and reference it and promote it.
  • Mentions & Reviews – Put your site, product or service in front of influential people from the same industry to allow them to review it and comment. This is one of the most effective tools.
  • Links From Friends & Partners – Promote your website by asking people that you know or people with whom you work to link to it. Promote your product as often as possible. You can use Face Book, WhatsApp or Twitter to spread the word.

You can use these tools to get the results you want.

Link anchor text:

The anchor text is the text that can be clicked on to open a link. Link Building is best done this way. Google uses anchor texts as a ranking indicator. Search engines will give a higher ranking to a page if it contains many keywords. You can increase the number of visitors to your website by adding “Click Here” link on your web page.

An example of an anchor

Some people will not want to read the entire page. Some people may only want to read a summary, or jump straight to the topic they are interested in. If there is a “Go to End”, and the reader clicks this link, the reader will go directly to the end. This link will skip all the content.

Link Co-Occurrences

The words or phrases around your link are called co-occurrences. Google treats co-Occurrences like “Baby Anchor Text”.

Positioning links on the page

The position of the link on a page is very important. Link position is important if you want the reader to click on a link, because it contains information that will help them. The link should be placed in the body of the webpage or near the top and within content that explains what the topic is. Please do not put links in the footer, as some users might not scroll all the way down. Search engines also check this. Search engines can reduce the value of the link if it’s in the footer. They assume the link to be not important, so they put it in the footer.

A successful link building strategy involves six steps:

  • Understand your target audience/customer
  • List websites that appeal to the audience you want.
  • Create amazing content with your words
  • Content that matches websites
  • Contact site owners
  • Use social media to amplify your content

These steps will help you build links and promote your website.


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