Pinterest’s easy and quick traffic to your website or blog seems to be gone. The platform, which was once a popular place to refer traffic, has undergone some major changes. Bloggers have been forced to rethink their traffic strategies as a result.
Does this mean that Pinterest’s traffic dreams are over?
Is there light at the end?
The Pinterest Changes
Bloggers and content creators are expressing their frustration in the Facebook groups. The platform is not delivering the same numbers as it once did, and many users have been caught in a spam-filter, destroying their profile performance.
Pinterest Virtual Assistants are asked ‘How can this be fixed?’ by bloggers around the world. The answer, while not easy, is actually defined clearly by Pinterest themselves.
The platform demands new content over all else. Only by giving the beast what it wants can you expect to gain maximum exposure.
What does fresh content mean? How can fresh content be delivered sustainably?
Fresh Content
Pinterest has a simple way of defining fresh content. The platform defines fresh content in a very straightforward way. The new algorithm loves this type of content.
Bloggers, don’t worry. You don’t have to create 5 blog posts per day to get anything to pin. A new image pinned to an older URL is also considered new content.
We need to create new images and use the Tailwind, the Pinterest native scheduler or the manual pinning to share them with the world. I’ve personally seen huge increases in click-throughs and impressions when I delivered exactly what Pinterest asked for.
Moving Forward
Pinterest may not be as powerful as it used to be, but it is still the easiest, fastest and most convenient way to drive free traffic to your website or blog. It is also worth mentioning that the new updates are still being implemented, so the teething issues may be resolved.
Many well-known big names in Pinterest marketing have stated that it takes 20-40 weeks before pins start to generate traffic. Pinterest may be able to deliver, but it is a longer-term game than a quick win.
You can easily create quick pins that meet the new requirements in a variety of ways:
- You can use different images, both free and paid, from the stock photo sites.
- Change the focus of your images. If you are using a pin with a chair that is far away and the pin is large, zoom in on another pin.
- Change the title and highlight different phrases.
- You can change the main colors. It can be done for major sections or small ones. It doesn’t matter if the difference is small or large.
- Text bubbles and shapes can be used to add small subtitles.
- You can rotate the text, and also change its alignment.
- Use text effects for focus keywords.
- Add borders to your pin image.
- Add relatable elements e.g. dollar signs for pins related to money.
- Change the focus by removing elements.
- Pins can be sized and shaped to suit your needs.
If you want to be successful at Pinterest, it is important to keep your game fresh.