This statistic shows that real estate agents have a great deal of influence over buyers. You’re in a tough spot with all the other real estate agents out there. How can you stand out from the crowd?
It’s time for digitalization! The biggest impact can be made by revamping your website and optimizing technologies such as virtual reality and drone imaging. Blogging about real estate is a great way to attract an audience.
What are you going to write about? These 8 blog topics for real estate are a great place to start!
1. Neighborhood Profile
Imagine someone moving into your town without any knowledge of the place. They want to know the neighborhood profile so they can move to a place that is safe, close to schools, jobs and other necessities.
A neighborhood profile can also help you establish your credibility in the local market.
Is there a new area that is attracting young people and creating many jobs, for example? Write an article on the neighborhood, and explain why it is a good place to live.
You can also rate your local neighborhoods. You can also categorize each list. For example, you could rate the best neighborhood for families or the best neighborhood for college students.
2. Current Market Insights
Do you live in a buyer or seller market? Your clients will be interested in this information. Blog about the latest market trends.
Research other topics related to the home-buying and selling process. Did you know that mortgage rates are on the rise? Research and educate your client so that they are aware of what to expect.
You can also get more niche and specific market insights. Did you find out that a previously expensive area is now selling more affordable housing? Get the commission if you are the first to discover this!
3. The Best Places for a Business
Real estate blogging doesn’t just apply to residential real estate.
Reach out to business owners if you sell commercial real estate. They’ll want to hear from an expert on where the best places are to start a business, and they may also be interested in other information about buying commercial property.
You can choose specific cities that will be a good fit for business owners if you are catering to a larger market. Focus on certain districts, such as the downtown area, if you want to stick with one area.
You can interview business owners to find out what they have to say. You can ask business owners what they think. For instance, a restaurant may say that they get a lot more customers. Or a shop may claim to have gotten better foot traffic since moving.
4. The Best Jobs in Your Area
This topic is not related to real estate but your clients will want to know that there are jobs near where they plan to move. Speak to local businesses and do some research about the most popular jobs in this area.
You can report on specific markets. If your clients live in a neighborhood that is close to a bustling area, you can find local businesses within walking distance.
You could target young clients who are well-off but still young. Find businesses that cater to high-demand jobs, such as marketing, tech, and others.
5. Home Seller Spotlight
Have you got a client selling a beautiful home? You can write a feature about their home!
Ask the seller about recent renovations and what they liked most about their house. Then, highlight these features in your article. Include details such as the square footage of the home, its number of bedrooms and bathrooms, as well as other relevant information, such as if it has a swimming pool.
Offer additional information that can help the buyer. You and the seller could, for example, explain how you determined the price of the purchase and whether you are willing to negotiate.
6. Listing Spotlights
List spotlights should not be restricted to one seller. Blog about your listings! Spice them up – don’t just settle for the “new listings” category.
Find interesting categories instead. Write a blog on the best condos available if you notice that more buyers are interested.
Say you discover that amazing patios is the new feature home buyers are looking for. List the homes with the most attractive patios for these buyers.
7. Guest Posts
Writing a guest blog is a good way to boost your blog’s search engine optimization and get backlinks.
Join forces with a site that’s not a competitor. Find a local website for news or one that allows local businesses to submit guest blogs. Include a link on your blog and website to a blog you have written about your real estate business or other topic.
Google will crawl your backlinks, improving your ranking. Your content will also help the publisher’s website to rank.
8. Real Estate Investing Philosophies and Advice
Do you target real estate investors?
Determine your target audience. Are you a beginner investor? Do you cater to experienced investors?
Decide what advice you would like to give. Write blogs for beginner investors about how to find the best properties to buy or how to connect with other real-estate professionals.
Offer advice to experienced investors on how to increase your sales, and provide information about a 1031 tax-free exchange. You can view this.
These real estate blog topics will improve your blog
There’s always something you can do to improve your digital presence and find new clients, no matter what part of the real estate industry you work in. These real estate blog topics are sure to take your blog to the top.