How to Use LinkedIn to Build Better Cold Emails

It can be intimidating to start a cold-email campaign. The hardest part is finding leads. You need their email address and then you send an email they will actually read, open and respond to. You have to repeat this process a hundred or even thousands of times. LinkedIn simplifies the whole process. Cold emails are … Read more

Advantages and Disadvantages of Email Marketing

Email marketing is a cost-effective way to communicate with customers in a personalized, targeted manner. It also has a high potential for reach. Email marketing can result in low engagement, being viewed as spam or intrusive, and presenting delivery challenges. Email Marketing: How Effective is it? When done correctly, email marketing can be highly effective. … Read more